Repeat/loyalty purchase
A very large share of reviews are repurchases, with many customers noting this is their 2nd, 3rd, 5th, or even 6th+ tube, indicating strong retention and lifetime value.
Ingredient reputation
Reviewers specifically call out 150,000ppm squalane, panthenol, eight types of hyaluronic acid, and allantoin as reasons for trust and purchase.
Value of the double-set bundle
The 60ml+60ml plus 10ml bonus format is repeatedly cited as a good deal versus buying single tubes, especially during sales, encouraging stockpiling.
Word of mouth / hype and influencer mentions
Several reviewers mention buying because of high ratings, recommendations from beauty creators/YouTubers, or a K-pop idol (Ateez's Yeosang) being credited with using it.
Gift purchases
Multiple reviewers bought it as a gift for mothers, sisters-in-law, or family members, citing its gentle, broadly suitable formula as a safe gift choice.