Ingredient reputation & brand trust
Consumers frequently cite the centella ingredient and SKIN1004 brand recognition as reasons for purchase. Many buyers explicitly mention trying the product after seeing it recommended on TikTok, reading positive reviews, or choosing it based on prior positive experiences with the brand's product line.
Pore-minimizing claims
Multiple reviews indicate consumers were specifically drawn to this product for its marketed pore-tightening benefits. Users report purchasing after seeing before-and-after results online or hearing testimonials about visible pore reduction.
Suitability for oily skin
Many consumers, particularly those with oily or combination skin struggling to find non-greasy moisturizers, bought this product after identifying it as a category solution. Several mention it as their first successful moisturizer that doesn't worsen shine.
Gifting for family members
Multiple reviews indicate purchasing for daughters, sisters, or mothers, suggesting the product works well as a skincare gift and that word-of-mouth recommendation from satisfied users drives secondary purchases.
Lightweight texture preference
Consumers seeking gel-type moisturizers or lightweight formulas specifically purchased this product based on texture descriptions in marketing or peer reviews emphasizing its non-heavy, fast-absorbing properties.