— · Hair care
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4.7
28 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Post-Perm Hair Care Solution
Multiple reviewers explicitly purchased this product after getting a perm, either on personal recommendation from hair stylists or based on their own need for curl maintenance post-treatment.
Lightweight Alternative to Wax
Consumers cite seeking an easier-to-apply, less heavy alternative to daily wax styling, particularly those concerned about hair damage from repeated product buildup.
Friend and Influencer Recommendations
Word-of-mouth recommendations from friends and salon professionals drove purchases, with several mentioning DEX PICK (a Korean beauty curator) as a discovery point.
Gift Purchases
Multiple reviewers bought the product as gifts for partners or friends, suggesting it has recognizable brand appeal and perceived value as a beauty gift.
Repurchase and Brand Loyalty
Several reviewers note this is a repeat purchase, indicating product satisfaction and willingness to continue buying despite alternative options available.
How they use it
Post-Shampoo Styling Routine
Consumers apply the cream after shampooing, typically on damp hair, as part of their daily styling routine for permed or wavy hair.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Light Application Method
Users report applying the product lightly by hand rather than using heavy amounts, allowing for softer, more natural-looking curl definition.
Perm Maintenance
The product is regularly used by those with recently permed hair as a maintenance treatment between salon visits to preserve curl shape and softness.
Gender-Neutral Everyday Use
While originally positioned as a men's product, reviewers (both male and female) use it daily for casual styling, not just for formal occasions.
Suitable for Children's Permed Hair
One reviewer mentions applying it to a child's permed hair, indicating gentleness appropriate for sensitive or younger users.
