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4.7
220 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Viral social buzz
Many reviewers mention buying it because it's known as the '飲み会リップ' (drinking-party lip) that went viral for not coming off, driven by influencer and word-of-mouth reputation.
Cute packaging
A very large number of reviews cite the bottle/case design as a primary reason for purchase, describing it as 'aesthetically pleasing,' 'luxurious,' or gift-worthy even before trying the formula.
Long-lasting stain reputation
Reviewers repeatedly say they bought it specifically because of its reputation for extreme staying power through meals and drinks.
Repurchase/collecting shades
Multiple long-time users mention owning most or all colors in the line and repurchasing repeatedly, showing strong brand loyalty.
Sales and discounts
Several Korean and Japanese reviewers mention buying during Olive Young sales or discount events, indicating price sensitivity drives conversion.
How they use it
Daily lip color
Most reviewers apply it as an everyday lip tint, often citing it as comfortable enough for daily use.
Layering with lip balm/lipstick
Many users apply lip balm before or lipstick over the tint to counteract dryness or to soften the vivid pigment, and some blend two shades together.
Skin concerns raised — and how the product addressed them
✓While many say it's moisturizing on first application, a significant portion of dry-lipped users report the tint dries down and requires balm underneath to prevent flaking or patchiness.
✓A couple of reviewers with sensitive lips noted slight stinging on application but reported no lasting irritation or redness.
✓Reviewers with naturally uneven lip color say the tint evens things out and brightens the overall look, giving a healthy, 'baby lip' effect.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Used as blush/cheek tint
Several reviewers repurpose the product on cheeks, noting it doesn't come off until cleansing.
Gradient/partial application
Some apply only to the center of lips for a gradient look rather than a full, even coat.
Reapplication behavior
Users note color intensifies with each reapplication/coating, and touch-ups after meals are common though the stain remains visible.
✓Not a skin health issue but a recurring concern—users found the tint oxidizes or appears darker/pinker than skin tone expected, requiring shade experimentation.
Concerns and outcomes summarized from reviews; percentages are approximate.
