Affordable pricing and value for money
Consumers frequently cite the low price as a primary reason for purchase, often buying in bulk or during sales. Multiple reviews mention using it daily specifically because the cost allows for frequent application without guilt.
Word-of-mouth and friend recommendations
Several reviews explicitly state the product was recommended by friends or purchased after seeing it recommended by others, indicating strong community advocacy.
High ratings on Korean beauty platforms
Reviewers mention purchasing after seeing it ranked high on Hwahae and other Korean beauty platforms, and noting it was popular on Olive Young storefronts.
Curiosity about the brand and variety
Some consumers purchased to explore the freemay brand's different mask varieties or because they already liked other products in the line.
Social proof and influencer visibility
A few reviews mention seeing it recommended in YouTube videos or by beauty experts, driving trial purchases.