Brand loyalty and shampoo pairing
Many buyers purchased this treatment because they already use and love the LABO-H hair loss shampoo from the same brand, seeking complementary products or line-use benefits.
Promotional bundle value
The 200ml + 100ml set with additional 50ml gift samples attracted price-conscious buyers, with multiple reviews mentioning discounted pricing during sales events on platforms like Olive Young.
Influencer and ambassador visibility
At least one reviewer explicitly mentioned purchasing due to celebrity ambassador Yuji endorsement, indicating K-beauty influencer recommendations drive purchase decisions.
Scalp care innovation reputation
Consumers specifically sought a treatment that could be applied to the scalp rather than just hair ends, viewing this dual-purpose capability as a unique selling point within the treatment category.
Positive word-of-mouth and reviews
Multiple buyers stated they purchased based on reading good reviews or receiving product recommendations from friends and family who experienced hair loss reduction.