Repeat purchase / brand loyalty
An overwhelming number of reviewers state they have repurchased this mask for years and consider it a 'must-have' staple, often restocking every time it goes on sale.
Sale/discount-driven bulk buying
Many buyers explicitly mention buying multiple boxes (3-10) during Olive Young or other promotional sales because the price becomes very attractive.
Reputation for gentle, sensitive-skin-safe formula
Reviewers with sensitive, acne-prone, or eczema-prone skin cite MEDIHEAL's trusted reputation for low irritation as a key reason for choosing it over other brands.
Value for money (essence volume vs price)
Reviewers frequently mention the mask is 'cheap but high quality,' with abundant essence, making it feel like great value especially in multi-pack sets.
Gifting
Some reviewers bought the set as a gift for family members (e.g., mothers) or recommended it to friends, citing it as a safe, universally liked choice.