— · Hair care
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4.9
38 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Hair damage repair and condition improvement
Multiple consumers purchased this treatment specifically to address damage from bleaching, frequent coloring, and general wear. They were attracted by the product's reputation for restoring softness and shine to compromised hair.
Brand loyalty and product line exploration
Several buyers mentioned they already use HAIRPLUS blue variant (likely another color) and wanted to try this yellow/Pear & Freesia version, indicating strong existing brand affinity.
Scent reputation and fragrance preference
The distinctive Pear & Freesia fragrance is a significant purchase driver, with consumers specifically mentioning they love freesia notes or comparisons to luxury brands like Jo Malone.
Price-to-performance value
Multiple reviews highlight that for the price, this product delivers excellent results, making it an attractive import option for budget-conscious international buyers.
Travel purchases and word-of-mouth
At least one reviewer purchased it while visiting Korea and became a repeat customer, suggesting tourism and personal recommendations drive sales momentum.
How they use it
Post-shampoo deep conditioning treatment
Most consumers apply this as a rinse-off treatment after shampooing, leaving it on briefly before washing out to achieve softness and moisture.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Regular weekly or consistent routine step
References to repurchasing and 'can't live without it' language suggest many users incorporate this into their standard weekly hair care regimen.
Pre-styling preparation
One reviewer noted using it before applying hair mist, indicating it serves as a base layer in multi-step hair care routines.
Lightweight daily conditioning option
Consumers with fine and thin hair report using it without heaviness or buildup, suggesting suitability for various hair types beyond just damaged hair.
