Repurchase loyalty and trusted brand
Multiple reviewers mention buying it repeatedly over years because they trust the Eucerin brand and the product's consistent performance on their skin.
Gift-giving for family members
Several customers purchased the 1+1 set specifically as gifts for mothers and sisters with dry or sensitive skin, and reported satisfaction with recipient feedback.
Recommendation from trusted sources
One reviewer mentioned trusting celebrity/influencer Yoo Se-rin's recommendation (Honeytem reference), suggesting social proof drives purchasing decisions.
Seasonal skincare need (winter dry skin)
Customers buying for cold months cite severe dryness as the primary driver, viewing this as a dedicated solution for winter skin challenges.
Value and promotional pricing
Buyers explicitly mention purchasing during sales and appreciating the 1+1 set discount as good value, making bulk purchase attractive.