— · Serum
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4.6
178 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Ingredient reputation and efficacy
Consumers purchased this product specifically for its vitamin C content and reedle-shot technology, often citing brand trust in Dr.G and desire to consolidate vitamin C and exfoliation into one step.
Promotional pricing and sales
The overwhelming majority of reviews mention purchasing during deep discounts (BIGBANG sales, Olive Young promotions, coupons), with many noting the product's normally high price point drove purchase decisions.
Repurchase and brand loyalty
Multiple reviews indicate repeat purchases and explicit statements like 'will buy again' and 'purchased for the second time,' suggesting strong satisfaction among core users.
Comparison and switching from competitors
Many consumers specifically mentioned trying this as an alternative to VT Reedle Shot 100/300, often because VT caused irritation or this product offered better value.
Influencer and social proof
References to samples, recommendations from others, and high review counts suggest word-of-mouth and social platform visibility drove initial trial purchases.
How they use it
Morning introduction and absorption-boosting step
Multiple users apply this as a morning toner/essence immediately after cleansing to prep skin and increase absorption of subsequent serums, ampoules, and creams.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Frequency: 2-3 times weekly rather than daily
Many users report using 2-3 times per week rather than daily to avoid over-irritation, particularly those with sensitive or compromised skin barriers, though some daily users were noted.
Patting application method to minimize prickling
Users discovered that gently patting rather than rubbing the serum into the skin reduced the tingling sensation while maintaining efficacy and absorption benefits.
Targeted application to problem areas
Some consumers applied this selectively to areas with hyperpigmentation, scars, elbows, and armpits rather than full face, indicating flexibility in usage.
Layering with other products
Reviews consistently show users layering this under additional vitamin C products, peptide shots (like Dr.G Peptishot with retinol), ampoules, and creams for synergistic effects.
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