Brand Loyalty & Repurchase
Multiple reviews indicate repeat purchases, with consumers citing prior positive experiences with other Kundal shampoos and the brand's reputation on platforms like Olive Young for quality hair products.
Seasonal Demand (Summer)
Numerous buyers specifically purchased this product for summer use due to explicit marketing around cooling sensation and heat relief, with reviews mentioning searching for cool shampoos as temperatures rise.
Scalp Condition Targeting
Consumers with oily scalps and heat-related scalp issues were attracted to the product's deep cleansing claims and cooling properties for refreshment after sweating.
Influencer & Sample Exposure
At least one review mentions receiving a sample with a purchase, indicating product sampling strategies may drive trial and conversion among new customers unfamiliar with the Kundal brand.