— · Serum
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4.7
337 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repurchase / holy grail status
Many reviewers explicitly mention this being their 2nd, 3rd, or 4th bottle, calling it a staple or 'holy grail' hydrating serum they keep restocking.
Ingredient reputation (centella, hyaluronic acid, niacinamide)
Buyers frequently cite the centella asiatica, hyaluronic acid, and niacinamide combination as the reason for purchase, associating SKIN1004 with trusted soothing/hydrating K-beauty ingredients.
Comparison shopping against competitor HA serums
Several reviewers say they bought it after comparing to or replacing Torriden Dive-In and Purito Centella serums, often preferring this one for texture or price.
Word-of-mouth / social recommendation
A number of reviews mention buying because 'everyone recommended it' or after seeing dermatologist videos and online buzz about the brand.
Gifting for family/friends
Some buyers purchased it as a gift for mothers, daughters, boyfriends, or kids with dry or sensitive skin, citing gentle formulation as a selling point.
How they use it
Morning routine step
Many apply it in the morning after toner for a cooling, refreshing effect before sunscreen or makeup.
Skin concerns raised — and how the product addressed them
✓The majority of reviewers with dry skin report noticeably improved hydration, plumpness, and reduced flakiness after regular use.
✓Most sensitive-skin reviewers say it calms redness and doesn't irritate, though a minority experienced the opposite reaction, often linked to fragrance.
✓Many acne-prone users report the serum doesn't trigger breakouts and even reduces them, but a notable subset experienced new breakouts or fungal acne.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Night routine step
Others use it at night, sometimes layering before retinol to buffer irritation or as the last hydrating step before sleep.
Applied on damp skin
Several reviewers recommend applying on a damp face to avoid a sticky feel and maximize absorption.
Layered with other serums/moisturizers
Commonly mixed or layered with brightening serums, other ampoules, or centella products, and used as a base under moisturizer or makeup.
Used on sensitive areas
Some apply it around the eyes, eyebrows, and lips for its gentle, non-stinging hydration on eczema-prone or flaky skin.
✓Reviewers with oily or combination skin say it hydrates without adding shine or making the forehead greasy.
✓Some users report a plumping, glowy effect that softens the look of fine lines and improves overall skin texture.
Concerns and outcomes summarized from reviews; percentages are approximate.
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