— · Moisturizer
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4.8
42 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand Trust & Reputation
Consumers specifically purchase LBB products based on strong brand reputation and line endorsements; multiple reviews mention that "LBB is a trustworthy brand" and that friends/family also use it, driving purchase decisions.
Repurchase Loyalty
Many reviews explicitly state this is a repeat purchase or that they bought it after being satisfied with other LBB products (serum, cream, shampoo), indicating strong product loyalty and cross-selling effectiveness.
Sale/Discount Timing
Numerous buyers mention purchasing specifically when the product goes on sale or discount, indicating price sensitivity despite brand loyalty; reviewers express regret at not stocking up more when deals are available.
Ingredient Claims & 100-Hour Moisturizing
At least one review explicitly states purchase was driven by the '100 hour moisturizing lotion' claim, showing that marketing claims around hydration duration influence buying behavior.
Gift-Giving & Premium Packaging
Reviews mention purchasing as gifts and praising the luxurious packaging appearance, suggesting consumers view this as an aspirational gift item with strong presentation value.
How they use it
Morning Skincare Routine
Multiple reviews indicate use specifically in the morning routine, with consumers noting it doesn't interfere with makeup application and provides all-day radiance without heaviness.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Layering with Essences & Serums
Several consumers describe using the lotion after LBB essence or serum, then topping with cream at night, indicating it functions as a mid-step emulsion in a multi-step Korean skincare routine.
Summer Alternative to Cream
Reviewers explicitly mention using this lotion instead of heavier creams during summer months or in warm weather, highlighting its role as a lightweight moisturizing alternative in rotation.
Combination & Sensitive Skin Adaptation
Multiple users with combination skin note they apply it strategically to avoid afternoon oiliness, while sensitive skin users apply without irritation, suggesting flexible usage across skin types.
Frequency & Layering Flexibility
Some reviews mention applying one or two layers depending on dryness level (e.g., "on dry days you can apply one more layer"), indicating consumers customize application density based on seasonal needs.
