Viral social media buzz
Multiple reviewers say they purchased after seeing the product go viral on SNS/TikTok or because of high olive young ratings, sometimes admitting it didn't fully meet inflated expectations.
Lighter alternative to the original yellow version
A large share of buyers already own or have used the original White Truffle (yellow) serum and bought this pink/vital version specifically for a less oily, more refreshing option for summer or oily/sensitive skin.
Repurchase loyalty
Many reviewers explicitly state this is their 2nd-20th bottle and describe it as a skincare staple they will keep buying, often stocking up during sales.
Sensitive skin suitability
Several buyers with sensitive, atopic, or acne-prone skin chose this version over the yellow one after reading reviews that it causes less irritation and breakouts.
Gifting and value packs
The double-pack/1+1 format is often bought as a gift for family or friends and praised as a good deal, especially during Olive Young sales with coupons.