COSRX brand trust
Many buyers say they already love other COSRX products (Vitamin C serum, retinol cream, pads) and added this serum because the brand 'never disappoints.'
High-concentration niacinamide ingredient reputation
Reviewers specifically sought out the 15% niacinamide formulation for oil control, brightening, and pore care, often citing it as a known effective ingredient.
Repeat/repurchase loyalty
A large share of reviews mention this being their 2nd, 3rd, 4th, or even 5th bottle, indicating strong retention once tried.
Word-of-mouth and influencer recommendations
Several buyers cite recommendations from friends, family, or YouTubers/social media as the reason for trying the product.
Value compared to competitors
Multiple reviewers directly compare it favorably to The Ordinary's niacinamide, calling COSRX's version more effective or better quality for a similar or better price.