Influencer recommendation and brand reputation
Multiple reviewers mentioned buying after seeing recommendations from Korean influencers and trusted skincare advocates, driven by SKINFOOD's reputation for quality cica-infused products.
Value and quantity
The 100-patch package at a competitive price point is frequently cited as a primary motivator, with reviewers praising cost-per-patch compared to alternatives like COSRX.
Multiple size variety
The inclusion of three different sizes in a single package appeals to consumers managing varying acne sizes and enables frequent repurchasing for different breakout scenarios.
Repurchase loyalty
Many reviewers explicitly state multiple repurchases and declare these as their favorite patches, indicating strong product-market fit for acne-prone consumers.
Cica and salicylic acid ingredients
Consumers specifically purchased for the active ingredients, particularly those seeking soothing cica or treating acne with salicylic acid after reading ingredient labels.