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4.7
37 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repurchase and brand loyalty
Multiple consumers indicate they buy this product repeatedly, citing it as a regular staple in their makeup routine. Several explicitly state they purchase it again or plan to repurchase, suggesting strong product satisfaction and retention.
Price point and sales appeal
Consumers mention buying the product during sales or discounts, and note it is competitively priced despite being described as 'a bit pricey.' The product's value proposition attracts budget-conscious buyers.
Friend recommendation and word-of-mouth
At least one reviewer explicitly states they bought it after being recommended by a friend, indicating positive peer influence drives purchase decisions.
Exploration and product discovery
Some consumers purchased it while exploring different eyeliner options and were pleasantly surprised by the quality, suggesting it performs well even among undecided buyers.
How they use it
Daily makeup routine and all-day wear
Consumers use this as their primary eyeliner in daily makeup routines, applying it in the morning and expecting it to last through the entire day until evening.
Specific application for eye definition
Users apply it to define eye corners and create sharp wings, with multiple mentions of using it specifically for maximum eye impact and defined makeup looks.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Frequency varies by formula stability
Regular daily users report loyalty to the product, but some note it requires shaking before use and that consistency diminishes over time as the formula dries out.
Combination with powder for extended wear
At least one consumer mentions treating the eyeliner with powder afterward to extend longevity, particularly for users with oily skin.
Suitability for oily eye areas
Multiple reviewers emphasize using this product specifically because they have oily skin around the eyes and need a non-smudging formula that performs reliably despite oil.