Repeat/repurchase loyalty
Many reviewers mention buying their 2nd, 3rd, 4th, or 5th bottle, citing it as a long-term staple they 'can't live without.'
Value for large size
Reviewers frequently note the 470ml bottle offers great value and volume for the price compared to smaller versions they previously used.
Scent reputation/brand trust
Several buyers say they specifically sought out 'Huggable Cotton' or other popular Snuggle scents based on prior experience or online reviews.
Availability via Olive Young Global
Korean and Japanese customers mention they previously had to buy it in Korea and were glad to find it available for global/overseas shipping.
Sale/discount promotions
Multiple reviewers cite buying during 1+1 promotions or sales as a key purchase driver.