Travel convenience
Multiple reviewers specifically purchased this product for traveling due to the lightweight, spill-proof individual stick packaging that eliminates portability concerns.
Trial before full-size purchase
Consumers bought the pouch set to test the enzyme cleanser formula before committing to a larger, full-size version of the product.
Brand loyalty and product line exploration
Customers already familiar with papa recipe's mask packs or rice cleanser variants purchased this eggplant version to explore other products in the same line.
Attractive pricing
Several reviews explicitly mention the product was purchased because of its low price point, making it accessible for trial or regular use.
Ingredient reputation
Interest in enzyme-based cleansers and the specific eggplant extract drew consumers wanting to try a gentler alternative to traditional facial cleansers.