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4.7
44 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Celebrity Endorsement
Multiple reviewers explicitly mention purchasing the product because BTS member Jungkook uses it, indicating strong influencer-driven demand in the Korean beauty market.
Signature Scent Reputation
The distinctive baby powder fragrance is the primary draw for most consumers, with many seeking this specific scent profile after learning about the product through word-of-mouth or seeing it in product line extensions (body lotion, body wash).
Brand Loyalty & Line Extension
Consumers familiar with Milk Baobab's other products (body lotion, body wash) are purchasing the shampoo to complete a coordinated scent experience across their personal care routine.
Value & Volume
The 500ml size is frequently mentioned as providing good value; reviewers appreciate the large bottle size relative to pricing and describe it as a regular repurchase item.
Gentle Formula & Efficacy
Weak-acid pH formulation and cleaning effectiveness (especially for oily hair) attract consumers seeking both gentleness and performance in one product.
How they use it
Daily Cleansing Routine
Reviewers use this as their standard shampoo, applying 1–2 pushes per wash and appreciating how it cleanses without stripping hair.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Layering with Conditioner
Multiple reviews note that pairing with a matching Milk Baobab conditioner or treatment is important to prevent dryness and maximize scent longevity throughout the day.
Fragrance-Centric Usage
Consumers are attracted to the sensory experience during wash—several mention finding the scent calming and therapeutic during the shampooing process itself, not just the lingering effect.
Climate & Season Adaptation
One review notes the lightweight formula is preferred during humid weather, suggesting consumers adapt usage based on seasonal conditions and their hair's needs.