Brand reputation and influencer recommendation
Multiple reviews cite the eiom brand's established reputation for troubled skin care and YouTuber endorsements as primary purchase drivers. Consumers specifically mention influencers recommending the product for hydration and oil control.
Positive social proof and reviews
Several buyers explicitly state they purchased based on good reviews or comments (口コミ) from other consumers, indicating strong word-of-mouth influence in the Korean market.
Companion product to existing eiom line
Multiple reviewers mention buying the pad after positive experiences with the eiom mask pack, suggesting cross-category purchase behavior within the brand ecosystem.
Seeking solution for specific skin concerns
Consumers with acne-prone, oily, or sensitive skin purchased the product specifically targeting trouble spots, sebum control, and overall skin improvement.
Repurchase due to satisfaction
At least two reviews indicate repurchase of the product after the first bottle was depleted, demonstrating consumer loyalty despite some noting diminished efficacy on subsequent purchases.