— · Hair care
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4.7
40 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer and Celebrity Endorsements
Multiple consumers cited YouTubers, beauty influencers, and claims about BLACKPINK's Lisa using the product as their primary motivation for purchase.
Repeat Purchase and Brand Loyalty
Many reviewers indicated they have repurchased multiple times after initial positive experiences, demonstrating strong product satisfaction and retention.
Mist Format Convenience
Consumers appreciated the spray format as an easier-to-use alternative to traditional heavy hair packs, making application quick and mess-free.
Positive Reviews and Word-of-Mouth
Several buyers mentioned purchasing based on accumulated online reviews and recommendations from friends and family members.
Available at Trusted Retailers
Availability at Olive Young and other established Korean beauty platforms provided confidence and price transparency for repeat buyers.
How they use it
Pre-Drying Application
The most common usage pattern is applying the mist before blow-drying or immediately after shampooing while hair is still damp to seal in moisture.
Morning and Evening Routine
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Consumers use it twice daily as part of their regular hair care regimen, with morning applications for quick tidying and evening applications before bed.
Targeted Application on Hair Ends
Many users focus application on damaged ends and mid-lengths rather than roots, using light sprays to avoid heaviness.
Light Spritzing vs. Heavy Application
Reviewers noted that the product works best with restrained, light spraying rather than heavy application to maintain hair texture and avoid stickiness.
Occasional Perfume-Like Use
Some consumers mentioned using it as a fragrance spray on damp hair at night, suggesting versatility beyond traditional hair care application.
