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4.5
120 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Ingredient Innovation (PDRN)
Multiple reviews specifically mention purchasing because of the rare PDRN (Polydeoxyribonucleotide, salmon-derived) ingredient, which is positioned as a scientific and novel approach to lash care versus conventional formulas.
Influencer & Social Recommendation
Several consumers explicitly state they purchased after seeing influencers use the product or reading positive online comments, indicating strong word-of-mouth and social proof driving acquisition.
Brand Trust & Repurchase Loyalty
Numerous reviews indicate second, third, or fourth purchases, with consumers citing trust in the SKINFOOD brand and satisfaction with previous experiences, particularly with other product lines like eyebrow products.
Sensitivity & Safety Concerns
Buyers with sensitive eyes or history of irritation from competing products (The Ordinary, Japanese brands, Latisse, RevitaLash) specifically chose this serum for its documented non-irritating profile.
Price Point & Sales Promotions
Multiple reviews mention purchasing during sales/promotional periods (e.g., 1,314 KRW mentions), indicating price sensitivity but willingness to buy at discounted rates on platforms like Olive Young and Coupang.
How they use it
Daily Nighttime Application
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
The most common usage pattern is nightly application before bed, with many reviews describing it as part of a bedtime skincare routine; some users apply 4-6 nights per week rather than daily.
Dual Applicator Method
Consumers utilize both the brush portion and the cotton ball/pompom tip at the end—brush for the lash line and ball for the lash roots/base, maximizing coverage and ease of application, particularly for those with eyelash extensions.
Compatibility with Lash Treatments
Users report applying it alongside or after lash perming and lash lifting treatments, and some layer it with other lash serums, indicating flexibility within broader beauty routines.
Extended Usage Duration Required
Most visible results appear after 2-4 weeks of consistent application; reviewers note that patience is required and one-time use or short-term testing (days to one week) does not reveal full efficacy.
Minimal Absorption Time
Users praise the quick-drying and non-sticky formula, which absorbs rapidly and does not clump lashes or create a stiff appearance, making it suitable for overnight wear without discomfort.