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4.7
14 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Included Application Tools
Consumers specifically praised that the product includes a brush and mixing bowl, differentiating it from standard drugstore hair dyes that typically omit these accessories.
Cica Ingredient & Gentle Formula
The presence of cica (centella asiatica) positioning attracted buyers seeking a gentler at-home coloring option that minimizes stinging during application.
Natural Color Results
Multiple buyers selected this product specifically to achieve natural-looking, transparent color tones rather than harsh or overly dark results.
Self-Dyeing Convenience
Consumers purchased for home dyeing when busy or to touch up roots between salon visits, valuing the ease of application and professional-level results.
Color Durability Reputation
Word-of-mouth about exceptional color lasting 3+ weeks encouraged repeat purchases and new buyers seeking long-lasting at-home color solutions.
How they use it
Root Touch-Up Application
Consumers regularly use the product to recolor roots only rather than full-head application, making it cost-efficient for maintenance between full dyes.
Self-Dyeing at Home
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Primary usage is DIY application at home rather than professional salon use, with consumers applying without professional assistance and reporting low difficulty.
Regular Reapplication Cycle
Users recolor every 3-4 weeks to maintain color vibrancy, with some mixing the product with other dyes to achieve custom shades.
Wintertime Coloring Routine
One consumer noted using it seasonally to refresh cool winter tones, suggesting seasonal usage patterns among fashion-conscious buyers.