Brand trust from cushion foundation
Many buyers say they already use and trust the JUNGSAEMMOOL cushion foundation and bought the mist to pair with it, citing brand reliability as a key decision factor.
Repurchase after trying mini/55mL size
A large share of reviews describe first buying a small or sample size, liking it, then repurchasing the larger 120mL bottle, indicating strong trial-to-full-size conversion.
Word of mouth / professional recommendation
Several reviewers mention hearing about the product from makeup artists, Korean beauty pros, or social media/influencer content (e.g., an airline crew Korea shopping feature) before purchasing.
Seasonal dryness needs
Many Japanese and Korean reviewers bought it specifically for dry winter/air-conditioned seasons to prevent makeup from flaking or cracking due to dryness.
Reputation as a top-tier setting mist
Buyers frequently reference comparing it favorably to other setting sprays/fixers (e.g., Dalba, MAC Fix+) and purchased based on its reputation as one of the best available.