Travel and portability
Many consumers purchased this set specifically for travel due to its compact size and included protective case with mirror, making it ideal for on-the-go makeup application and international trips.
Complete eyeshadow solution for beginners
First-time makeup users and those new to Korean-style makeup selected this set because it includes all essential brush types numbered for easy guidance, eliminating the need to research and purchase individual brushes.
Influencer and social media recommendations
Multiple reviews mention YouTubers, makeup artists, and social platforms (including 'Singles Inferno') recommending the product, driving purchase decisions among aspirational consumers.
Repurchase and brand loyalty
Several reviewers indicate they purchased this set repeatedly or as part of expanding their existing Fillimilli brush collection, demonstrating strong brand loyalty and satisfaction.
Value for money during sales
Consumers emphasized the affordable pricing, especially during promotional sales periods, as a key reason for purchase compared to premium brush brands.