Sale/Coupon-Driven Acquisition
Multiple reviews explicitly mention buying on sales, coupon events, or special promotional pricing, suggesting significant price sensitivity in the target market. Bundle deals (shampoo + conditioner sets) also drive conversion.
New Product Curiosity & Series Expansion
Several consumers purchased specifically because the product was newly launched or as part of trying a new Kundal series, indicating that influencer buzz or social media visibility is a factor in trial.
Ingredient Reputation (Hyaluronic Acid)
The hyaluronic acid and protein-enriched formula attracted informed consumers seeking hydration and scalp care, with some purchasing after positive word-of-mouth about the ingredient benefits.
Fine/Thin Hair Positioning
Multiple reviews indicate purchase for specifically addressing flat, fine, or volumeless hair after learning the product was designed not to weigh down delicate hair types.
Repurchase & Brand Loyalty
Existing Kundal customers bought this variant as part of brand switching within the Kundal portfolio, indicating strong repeat customer base.