— · Essence
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4.8
500 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repurchase loyalty
An unusually large share of reviewers explicitly mention this being their 2nd, 3rd, 4th or even 10th bottle, showing strong repeat-purchase behavior.
Ingredient/brand reputation
Reviewers frequently cite trust in Beauty of Joseon's natural, plant-based formulation philosophy and the ginseng ingredient story as a reason to try or continue buying.
Word of mouth / gifting
Many buyers purchased it as a gift for mothers, sisters, or friends after seeing it work well, then repurchased once the recipient asked for more.
Value for price
Several reviews call it 'reasonable price,' 'affordable,' and better value than pricier alternatives like Pat McGrath's essence or comparable toners.
Suitability for sensitive/problem skin
Buyers with eczema, acne, sensitive or damaged skin barriers often chose it specifically because it is described as fragrance-conscious and low-irritation compared to other actives.
How they use it
First step after cleansing
Most reviewers apply it as the first step of their AM/PM routine immediately after face wash, before serum or moisturizer.
Twice daily use
Skin concerns raised — and how the product addressed them
✓Reviewers with dry skin consistently report the essence delivers noticeable, long-lasting hydration and softness, often becoming a staple for winter dryness.
✓Most sensitive-skin reviewers report zero irritation and calming effects, though a smaller group experienced stinging on compromised or eczema-affected skin.
✓Many oily and acne-prone users say it balances sebum and doesn't clog pores or cause breakouts, though a few reviewers did report new breakouts.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Common usage is morning and night, layered under serums, moisturizers, or sunscreen.
Cotton pad or toner-pat method
Some use it as a traditional toner with a cotton pad for 'seven-skin' layering or press it in by hand like an essence.
Seasonal/refrigeration use
Several users mention storing it in the fridge or using it more in summer for a cooling, refreshing effect, and relying on it more heavily in winter for dryness.
Layered with other BoJ products
Frequently paired with the BoJ Rice toner (alternating AM/PM) or followed by BoJ Glow Deep Serum for a complete routine.
✓Reviewers frequently note visible brightening and a healthier glow after consistent use, though results are described as gradual rather than immediate for some.
✓Mature-skin reviewers (40s-50s) report plumping and slight reduction in the appearance of fine lines, describing it as suitable for aging skin concerns.
Concerns and outcomes summarized from reviews; percentages are approximate.
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