— · Serum
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4.8
39 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer recommendation and brand reputation
Multiple consumers mentioned YouTubers and bloggers recommending the product, and several noted loyalty to the Haruharu brand after positive experiences with other products like the Black Rice Toner.
Ingredient interest (EGF/FGF peptides)
Consumers were attracted by the growth factor ampoule positioning and peptide-rich formula, though some discovered the actual EGF/FGF concentration is lower than expected.
Repurchase and loyalty
At least 5 reviews explicitly mention buying the product a second or subsequent time, indicating strong repeat intent among satisfied users.
Seasonal promotion and sales
Some consumers purchased specifically during Black Friday or using coupons, suggesting price sensitivity and opportunistic buying behavior.
Sensitive skin solution
Multiple buyers selected this product specifically to address redness, dryness, and skin sensitivity, drawn by its gentle, soothing reputation.
How they use it
Evening/nighttime routine staple
Multiple reviews mention using the ampoule as part of a nightly skincare regimen, with some users noting they stopped and reintroduced it to observe effects.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Layering step before moisturizer
Consumers describe using it as a serum step that absorbs quickly enough to allow progression to the next step in their routine without tackiness.
Months-long consistent use
Several reviews reference using the product for extended periods (months) and noting cumulative benefits like improved skin tone, plumpness, and glow over time.
Application to face and sensitive areas
While mostly facial application is implied, one review specifically mentions use around the eye area, and another notes benefit for compromised/damaged skin.
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