Influencer Recommendation & Brand Visibility
Multiple reviewers mention seeing Vivelab advertisements (particularly from influencer Hong Hyun-hee) and purchasing based on brand reputation and marketing visibility on social media.
Repurchase & Brand Loyalty
A significant portion of reviews indicate repeat purchases, with several customers on their 2nd–6th pack, demonstrating strong product loyalty and satisfaction despite trying alternatives.
Scalp Care Trend
Reviewers explicitly cite interest in scalp care routines and wellness trends; some purchased to address specific concerns like hair loss and damage from frequent dyeing or perming.
Dual-Purpose Functionality
The ability to apply the treatment to both scalp and hair as a unified solution appeals to consumers seeking simplified, multi-functional routines.