— · Serum
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4.8
45 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Makeup prep recommendation
Multiple consumers bought the product after seeing video recommendations and influencer endorsements highlighting its effectiveness as a makeup base, particularly from users like 'liliys'.
New product curiosity
Several customers were attracted by the novelty of the whipped foam formula and the new product launch, wanting to try this innovative serum format.
Brand loyalty to Dr. Althea
Repeat customers mentioned existing positive experiences with other Dr. Althea products, driving repurchase of this new serum.
Ingredient reputation for sensitive skin
Consumers with sensitive and acne-prone skin deliberately selected this product based on ingredient simplicity and mildness, deliberately avoiding potentially irritating formulations.
How they use it
Pre-makeup base application
The most dominant usage pattern is applying the serum immediately before makeup, where consumers report improved makeup longevity and adherence throughout the day.
Daily morning routine
Multiple users integrate it into their morning skincare regimen specifically for makeup application, using small amounts that dispense quickly from the container.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Layering and multi-season use
Consumers report layering the serum with other products and using it across all seasons due to its lightweight feel, though particularly appreciating it in summer when freshness is valued.
Light application on full face
Users typically apply the product gently across the entire face in a light, quick manner, with some cautioning against over-application for oily skin types.
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