Portable convenience and compact size
Multiple reviewers specifically cite the small, easy-to-carry packaging as a primary reason for purchase, with mentions that it fits easily into handbags for on-the-go use.
Cute and appealing packaging design
The product's aesthetic packaging is noted as a standalone purchase driver, with at least one reviewer mentioning they repurchased primarily for the packaging appeal.
Discounted pricing
One reviewer explicitly mentions purchasing because of a discounted price point, indicating price sensitivity among some segments of the buyer base.
Repurchase and loyalty
At least one reviewer indicates this is a repeat purchase, suggesting strong product satisfaction and customer retention.