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4.8
42 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer & YouTuber Recommendations
Multiple reviews cite discovery through favorite YouTubers and YouTube product recommendations, with some explicitly mentioning purchase during promotional sales events featuring influencer picks.
Brand Reputation & Premium Positioning
Consumers mention loving the belif brand itself and compare it favorably to French luxury brands, indicating strong brand equity as a purchase driver.
Repurchase & Loyalty
Several reviewers explicitly state they are repurchasing or planning to reorder the product, and one notes they 'used up all the eye gel and bought it again,' demonstrating proven customer retention.
Gift Purchases
At least one review indicates the product was purchased as a gift for a sister, suggesting it appeals as a premium cosmetic gift option.
Product-Specific Features
The cooling applicator and convenient on-the-go format are mentioned as reasons for purchase, with consumers drawn to the practical design and soothing sensation.
How they use it
Daily Morning Routine
Multiple reviews mention using it every morning or regularly as part of morning skincare, particularly for depuffing eyes before makeup application.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Cooling Applicator Massage
Consumers describe using the ceramic roller/applicator to massage the under-eye area, with some mentioning occasional massage routines to enhance product benefits.
Pre-Concealer Step
Reviews indicate the product is used as a primer step before applying concealer, demonstrating its role in the broader makeup routine.
Extended Area Application
One reviewer mentions using it 'all over the place' beyond just the eye area, suggesting broader facial application than typical eye creams.
Layering & Hand Application
Some users note they manually spread the product with their hands in the morning due to absorption speed, indicating potential for use in multi-step routines or with additional products.
