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4.6
174 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer and social proof recommendations
Many reviewers explicitly mention purchasing after seeing content from makeup artists, beauty influencers (like 'Helim'), or personal recommendations from friends and online reviews. The product's visibility on TikTok and Instagram drove significant consideration.
Comparison with competitor products
Consumers chose this brush over WakeMake and other foundation application tools after reading comparative reviews or personal testing, indicating it wins on performance metrics like bristle quality and application ease.
Brand reputation and trust in PICCASSO
Several reviews mention loyalty to the PICCASSO brand based on prior positive experiences with their tweezers and other makeup tools, making the spatula brush a natural line extension purchase.
Price promotions and sales events
Multiple reviewers specifically mention purchasing during BigBang Sales, seasonal discounts, and promotional events on Olive Young, indicating price sensitivity despite the product's premium positioning.
Gift-giving occasions
Some buyers purchased as gifts for friends and family, suggesting appeal beyond personal use and recognition of it as a valued beauty product.
How they use it
Daily foundation application tool
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Most reviewers use this brush as their primary or near-daily foundation application tool, replacing hand application or sponges. Many note it saves time compared to multi-step base makeup routines.
Works with liquid and cushion foundations
Consumers apply both liquid foundations and cushion-type foundations with this brush, though several specifically note it excels with liquid formulations that benefit from thin, even spreading.
Light layering and controlled application
Users apply thin layers of product incrementally, building coverage gradually rather than applying heavy amounts at once. Some use additional tools like puffs to blend after application.
Precise use on small facial areas
Reviewers mention using the brush effectively on detailed areas including the nose, eyebrows, corners of the face, and under-eye regions where traditional brushes are harder to control.
Use with multiple finish formulations
Consumers use this brush with various foundation finishes including matte, semi-matte, and dewy formulations, adapting their technique based on desired finish (some pair with sponge blending for additional control).
