Word-of-mouth and online hype
Many buyers purchased after reading numerous positive reviews or seeing YouTube/social media recommendations praising the cream's reputation as a 'holy grail' product.
Centella/TECA ingredient reputation
Reviewers cite the Centella Asiatica and TECA soothing/barrier-repair ingredients as a key reason for trying the product, especially for sensitive or damaged skin.
Repurchase loyalty
A large share of reviews mention this being their 2nd, 3rd, 5th, or even 7th-10th repurchase, indicating strong retention once tried.
Gifting to family members
Multiple reviewers bought the cream specifically for mothers or sisters, often citing its suitability for mature or menopausal skin.
Promotional pricing/sales
Several buyers mention purchasing during Olive Young sales events (e.g., '618' sale) or when discounted, suggesting price promotions drive conversion.