— · Hair care
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4.7
39 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Scent-Driven Discovery
Multiple reviewers report purchasing after testing a sample in-store or receiving a tester during Korea visits, then buying the full size specifically for the fragrance. The distinctive scent acts as the primary conversion driver across markets.
Influencer/Word-of-Mouth Recommendations
Consumers mention buying after 'seeing advertisements,' 'hearing a lot about the scent,' and recommendations from others, indicating strong social proof and beauty influencer visibility.
Repurchase by Satisfied Users
Several reviewers explicitly state this is their third or repeated purchase, and multiple mention they cannot use other serums after trying this product, indicating high customer loyalty.
Gift Occasion
At least one reviewer purchased it as a gift for family, and the 100ml + 15ml set format makes it attractive for gifting purposes.
Damage Repair Need
Consumers with heavily bleached, dry, or damaged hair specifically sought this product for its hydrating and softening claims, viewing it as a salon-quality solution.
How they use it
Post-Shower Application
Multiple reviews mention applying it after bathing or on wet hair as part of the evening hair care routine, with several noting it creates happiness/satisfaction in this ritual.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Pre-Styling Heat Protection
One reviewer specifically notes using it as a heat protection product before blow-drying or ironing, suggesting it functions as a thermal protectant despite being branded as a damage care serum.
Daily Frequent Use
Several reviewers state they use it 'every day' and apply it regularly, indicating this is integrated into daily grooming rather than occasional treatment.
Wet and Dry Hair Application
Reviewers mention the product absorbs well and is easy to apply on both wet and dry hair conditions, making it versatile for different styling situations.
Hair Straightening Enhancement
One reviewer notes that applying it before using an iron makes curls 'stretch' and 'return less frequently,' suggesting it aids heat-styling results.
