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4.7
139 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Ingredient Reputation & Efficacy
Consumers specifically sought this product for tea tree oil and cica (centella asiatica) combination, known for calming inflammation and acne. Many purchased after hearing recommendations from Korean beauty reviewers and influencers, including celebrity endorsements (e.g., K-pop idols).
Repeat Purchase & Brand Loyalty
Numerous reviews indicate second, third, or multiple repurchases, with consumers describing it as a 'holy grail' or 'life-changing' product. Strong reorder behavior from those who previously sampled or gifted the product.
Value & Dual-Pack Format
The 90P + 90P refill set appeals to budget-conscious buyers seeking cost-effective skincare. Many explicitly mention purchasing on promotion or praising the 'bang for buck' and generous quantity.
Gifting & Social Proof
Several reviews mention receiving the product as a gift (sample or full-size) and subsequently purchasing. Product gained traction through social media platforms (Instagram, TikTok) and word-of-mouth recommendations.
Targeted Problem-Solving
Consumers with specific skin concerns (hormonal acne, rosacea, contact dermatitis, post-treatment breakouts) purchased as a targeted solution after struggling with other products or dermatological treatments.
How they use it
Morning Routine Staple
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Most frequently used as a morning step before makeup application. Consumers appreciate the cooling, soothing effect and how it 'preps' skin for makeup, improving makeup adhesion and longevity.
Wiping/Cleansing Step
Used as a gentle cleanser or makeup remover instead of traditional face wash, particularly in the morning routine. Some use it to remove dead cells and excess sebum.
Sheet Mask Alternative
Frequently applied to the entire face and left on for 10-15 minutes (or refrigerated for extra cooling) as a DIY sheet mask or pack, exploiting the stretchable pad texture. Popular for intensive treatment of troubled areas.
Spot Treatment
Applied directly to acne-prone or inflamed areas (cheeks, forehead, chin, jaw) for concentrated soothing and inflammation reduction. Users report visible improvement within 24-48 hours.
Multi-Pad Application
Many consumers use 3+ pads per application to achieve desired thickness and coverage, which affects cost-per-use calculations. Varies by face size and application method.