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4.7
510 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Viral on social media (X/Twitter)
A large share of buyers say they purchased after seeing the puff trend on X (Twitter) or other SNS, often citing curiosity about the hype.
Influencer recommendation
Multiple reviewers specifically credit a popular beauty influencer ('Rim-san') or unnamed 'makeup artist' influencers for their purchase decision.
Repeat/stock purchase
A very high proportion of reviews are explicit repurchases, with buyers stockpiling multiple units during sales to always have a backup or replace worn puffs.
Switching from competitor puffs
Several reviewers bought it to replace or compare against ROSY ROSA, Daiso, or The Tool Lab puffs after hearing it performed better.
Product scarcity/curiosity
Some buyers mention it was frequently sold out, which increased their desire to finally purchase once back in stock.
How they use it
Wetting before use
Most users wet the puff with water or a setting mist before application, noting it expands roughly 1.3x–2x in size and becomes noticeably softer and bouncier.
Dual-side switching for finish
Skin concerns raised — and how the product addressed them
✓Wetting the puff with water or hydrating mist before application is repeatedly credited with giving a moister, non-cakey finish for dry or dehydrated skin.
✓Several reviewers say the puff absorbs excess oil and leftover foundation from the skin, helping create a cleaner, less greasy finish, especially with the matte-side use.
✓Many users report noticeably less makeup breakdown and better all-day wear when using this puff compared to their previous tools.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
The smooth/glossy A-side is used for a dewy, tsuya finish while the textured/matte B-side is used for natural, oil-controlled coverage, with users flipping sides depending on desired look or foundation type.
Applied with liquid and cushion foundations
Reviewers use it interchangeably with liquid foundation, cushion foundation, concealer, and even cream blush.
Patting/tapping technique
Common technique is light tapping ('pon-pon') rather than rubbing, which reviewers say improves adhesion without heavy pressure.
Regular washing and reuse
Many wash the puff after each use or periodically (one reviewer reports washing it ~90 times with only minor surface cracking), valuing its durability versus single-use sponges.
✓Using the puff wet is described as smoothing over fine lines and skin texture for a more even, dewy-looking base, per an English-language review mentioning fine lines specifically.
✓One reviewer notes the smooth side prevents the puff from 'stealing' concealer, allowing better coverage over dark circles compared to other puffs.
Concerns and outcomes summarized from reviews; percentages are approximate.