Brand loyalty and prior product satisfaction
Multiple reviewers mention being long-time Plu customers (10+ years for some body scrub users) who purchased this set based on trust in the brand's established reputation for quality keratin care products.
Seasonal need and winter skincare concerns
Many buyers specifically purchased during winter months to address dead skin buildup and cracked heels, citing seasonal foot dryness as a key motivation.
Gift-giving and attractive packaging
Consumers repeatedly mention the cute pink packaging as a reason for purchase, often buying as gifts for family members including fathers and mothers, appreciating both aesthetics and functionality.
Bundled value proposition
Reviewers note the appeal of receiving both an exfoliating tool and moisturizing cream in one set, offering convenience and perceived better value than purchasing items separately.
Influencer and review-based social proof
Several buyers explicitly state they purchased based on positive review photos and recommendations seen on social platforms, indicating strong word-of-mouth and user-generated content influence.