Influencer and makeup artist endorsement
Multiple consumers cited YouTube beauty influencers, makeup artists, and content creators as their primary reason for purchase, with several mentioning specific recommendations from trusted beauty personalities.
Rice ingredient reputation
Consumers were attracted to the rice bran water base (used instead of purified water) and rice protein, viewing these as gentle, natural ingredients suitable for sensitive skin.
Impulse/trending product discovery
Several reviews indicate discovery through shopping platforms, trending status, or products left in shopping carts, suggesting strong viral or platform visibility.
Recommendation from friends/family
Word-of-mouth recommendations, including family members trying and approving the product, drove some purchasing decisions.
Product category preference
Consumers who prefer spray toners and mist serums for their ease of use and layering versatility specifically sought this format over traditional liquid serums.