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4.8
57 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Gentle formula recommendation
Consumers actively seek this product after learning it suits sensitive skin; many cite recommendations from YouTubers, friends, and online reviews praising its mild nature.
Repurchase/loyalty driver
Multiple reviews explicitly mention repeat purchases (6th, 7th repurchase noted), indicating consumers have made this a staple in their routine due to consistent performance and safety profile.
Bundle value and set appeal
The set format including refill bottles at an affordable price point is explicitly appreciated; consumers highlight good value for money compared to other cleansing milk products.
Ingredient reputation (amino acids)
While not heavily detailed in reviews, the Hi Amino branding appears to appeal to consumers seeking skin-nourishing cleansers; some reviews praise that ingredients are 'nice and gentle.'
Switching from oil to milk
Several consumers report purchasing after deciding to move away from cleansing oils to gentler milk formulas, seeing this as a safer alternative for daily use.
How they use it
First cleanse in double cleanse routine
Consumers frequently use it as a first step to remove sunscreen and light makeup, with plans to follow with a second cleanser for heavier makeup.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Morning routine use
Multiple reviews specifically mention using this as a gentle morning cleanser for both spouses/partners, indicating suitability for frequent, non-intensive daily use.
Sunscreen and SPF removal
Consistent mentions of using this product specifically to remove sunscreen, indicating it is positioned as effective for that purpose without the heaviness of oil.
Winter/dry season preference
Some consumers note using it during cooler months when skin is drier, suggesting seasonal rotation with other cleansers for oily summer periods.
Enhanced application with tools
At least one review mentions using it with a sponge for better efficacy, suggesting some consumers optimize application method for better results.