— · Hair care
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4.7
46 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer & Celebrity Recommendations
Multiple reviews mention purchasing after seeing recommendations from influencers (e.g., 'Teson'), indicating strong influence of K-beauty personalities on purchase decisions, particularly among younger Asian consumers.
Word-of-Mouth & Repurchase Loyalty
Many customers explicitly state they repurchased after positive initial experiences or friend recommendations, with several mentioning they have now become 'repeat buyers' who keep restocking the product.
Hair Loss Concerns
Numerous reviews reference buying this shampoo specifically to address hair loss and hair thinning issues, suggesting consumers view it as a remedial product with perceived anti-hair-loss benefits.
Promotional Pricing & Availability
Customers highlight attractive deals and the convenience of the 525ml larger size, particularly during sales periods, making it a value-conscious purchase.
Brand Reputation in Korean Beauty
Reviewers note that the product's popularity in Korea ('Korean people praise it') drove their purchase decision, leveraging Korean cosmetics' strong reputation in Asian markets.
How they use it
Daily Routine Cleansing
Consumers use this as their regular daily shampoo with no special application instructions, indicating it is formulated for standard hair-washing routines.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Economical Dosing
Multiple reviews emphasize that only a small amount is needed to produce rich lather, allowing consumers to use less product per wash, which extends product life.
Complementary Treatment Use
Some reviews note that while the shampoo alone works well, certain consumers still use hair treatments (conditioner/pack) afterward, suggesting it may be used as part of a multi-step routine for optimal results.
Long-Duration Results
Reviewers report that the shampoo's effects (cleanliness, softness, oil control) last into the following day or beyond, indicating sustained performance between washes.
