Influencer/celebrity sightings
Multiple reviewers mention buying after seeing it in a K-pop idol's (SNSD member) makeup pouch or in YouTuber videos, driving curiosity purchases.
Word-of-mouth reputation
Several buyers say they had heard about the product for a long time before finally purchasing, often waiting for an Olive Young sale.
Repeat/refill purchase
A large portion of reviews are repurchases, with customers buying refill packs repeatedly because it has become a daily essential.
Novel compact concept
Buyers were drawn to the cushion-puff format that lets them blot oil discreetly in public like using a powder compact, unlike traditional loose sheets.
Travel/portability need
Many purchased it specifically for travel, gym bags, or office desks due to its compact, mirror-equipped design.