— · Hair care
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4.9
27 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer/Brand Reputation
Multiple reviewers specifically mention buying because the product is famous or well-known, indicating strong brand awareness and trust in the Growus line.
Product Completeness & Packaging
Consumers appreciated the set format with multiple items (treatment, hair oil, spatula), viewing the bundled offering as valuable and convenient.
Scent Appeal
Many buyers were attracted to reviews mentioning the luxurious rose scent comparable to expensive perfumes, making fragrance a key purchase driver.
Damage Repair Need
Consumers with damaged, brittle, or long hair specifically purchased this targeting softening and nourishment benefits for compromised hair.
Repurchase Loyalty
Multiple reviewers note buying again after initial satisfaction, indicating strong repeat purchase intent driven by proven results.
How they use it
Weekly Treatment Routine
Most consumers use the product 2-3 times per week rather than daily, suggesting it functions as a maintenance treatment rather than an everyday product.
Pre-Shampoo Application
Some reviewers apply the pack to tangled hair before shampooing, indicating use as a detangling pre-treatment step.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Wet Hair Application
Users apply the product to wet hair and allow it to sit briefly (approximately 10 minutes mentioned) before rinsing.
Seasonal Adjustment
At least one reviewer notes reducing usage frequency during summer months, suggesting seasonal adaptation based on climate and hair condition.
Complementary Product Use
Several consumers use this treatment alongside other Growus products (shampoo, scalp scaler, spray), indicating integration into a comprehensive hair care regimen.
