— · Serum
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4.4
26 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Ingredient reputation and skincare benefits
Consumers specifically sought rosehip oil for its known benefits including collagen boosting, scar/hyperpigmentation reduction, antioxidant properties, and anti-aging effects. Many mention it as a deliberate choice based on ingredient knowledge rather than impulse purchase.
Influencer and content creator recommendations
Multiple reviews cite YouTuber recommendations and social platform discovery as purchase drivers, indicating strong influencer marketing traction in this demographic.
Brand trust and product line loyalty
Several consumers mention satisfaction with other The Ordinary products, indicating they purchased this oil as part of building a complete routine from a trusted brand.
Competitive pricing
Reviewers specifically note purchasing at good prices relative to alternatives, suggesting price competitiveness is a meaningful purchase factor versus other rosehip oil brands.
Repurchase for long-term use
Multiple reviews indicate repeat purchases over years or months, with one consumer noting 20+ years of rosehip oil use, showing strong product loyalty and consistent demand.
How they use it
Night-time skincare routine step
Majority of reviews describe applying the oil as a final step in evening skincare routines to maximize hydration and absorption overnight, often resulting in improved skin appearance by morning.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Mixing with other products
Consumers frequently mix 1-2 drops with creams, lotions, and serums rather than applying directly, indicating preference for dilution to reduce intensity and improve spreadability.
Seasonal rotation (autumn/winter)
Multiple reviews specify using the oil during drier months, with some noting it as an AC-season remedy for redness and irritation, suggesting seasonal rotation rather than year-round use.
Face massage and gua sha application
Several consumers use the oil specifically as a massage medium or with gua sha tools, leveraging its lubricating properties for facial massage routines.
Body and eye area application
Beyond face care, consumers apply to body (especially dry skin) and eye area, with specific mention that it does not irritate sensitive eye skin, expanding usage beyond typical facial serums.
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