Targeting cream/liquid blush users
Many consumers purchased this specifically after investing in cream, liquid, jelly, or balm-type blushes and seeking a dedicated application tool to replace finger or sponge application.
Social media and influencer recommendations
Multiple reviews cite TikTok recommendations, YouTuber endorsements (e.g., 'Dams recommended them'), and Instagram trending as purchase drivers.
Bundle value with included palette
The included silicone blending palette was a significant draw; several customers stated they bought the set primarily for the palette or were pleasantly surprised by its utility.
Price and promotional offers
Reviewers frequently mention 'great price,' 'reasonable price,' and 'sale/discount' as reasons for purchase, indicating price sensitivity and opportunistic buying during promotions.
Reputational repeat purchase
Some customers noted previous positive experiences with other Fillimilli brushes (e.g., model 885) and purchased this model based on brand trust.