Natural ingredient appeal
Multiple reviewers specifically mention purchasing for green barley and plant-based ingredients, attracted by the vegan and clean beauty positioning.
Price/promotional offers
Significant number of buyers report purchasing during sales and discounts; several explicitly state they would repurchase at sale prices but hesitate at full retail cost.
Series/brand loyalty
Consumers who tried other products in the Cheongbori/green barley range (cleansing oil, moisturizers) purchased the essence to complete the product line.
Seasonal suitability
Multiple Japanese and Korean reviewers identified this as ideal for summer use due to its lightweight, refreshing texture.
Product unavailability elsewhere
Several buyers note this product has disappeared from their usual retail sites, driving them to seek and purchase from alternative platforms.