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4.8
61 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Good value and large volume
Consumers consistently cite the large quantity relative to low price point as a key purchasing driver, with multiple mentions of 'コスパ' (value for money) and appreciation for the size reducing per-use cost.
Repurchase habit and brand loyalty
Several reviews indicate second and third purchases ('二本目', 'リピート'), suggesting strong product satisfaction and habit formation among existing users.
Alternative to premium brands
Some buyers specifically mention switching from MAC brush cleanser or other high-end options, seeking comparable effectiveness at lower cost without guilt over product usage.
Brush care routine integration
Consumers purchased to properly maintain makeup brushes as part of regular beauty routines, with some mentioning weekly cleaning schedules ('週1で必ず洗う').
Bundled purchases with Fillimilli brushes
Several customers bought the cleanser alongside Fillimilli brush products, indicating cross-product appeal and brand ecosystem purchasing behavior.
How they use it
Weekly or frequent brush washing routine
Multiple reviews reference weekly brush cleaning schedules, with the large volume supporting regular, frequent use without concern for depletion.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Application to multiple brush and tool types
Consumers use the cleanser on makeup brushes, puffs, and sponges; some dilute or pour into foam dispensers for different application methods.
Undiluted vs. diluted application
Reviews mention both using concentrated solution and diluting in water or foam containers, suggesting flexible usage based on individual preference and brush type.
Deep cleaning and maintenance sessions
Users employ the product during dedicated deep-clean sessions to remove heavy makeup residue from powder and liquid products, particularly foundation and concealer buildup.
