— · Moisturizer
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4.8
79 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand loyalty and product line trust
Multiple consumers mentioned buying this after having success with other SKINFOOD products (pads, sheet masks, packs), indicating strong brand equity in their portfolio.
Influencer and YouTube recommendations
Several reviews explicitly cite discovering the product through YouTube reviews and Korean beauty influencers, suggesting this channel is a significant driver of sales awareness.
Repurchase and loyalty signal
Numerous reviews indicate this is a repeat purchase, with consumers expressing they have lost count of how many times they've bought it or that they cannot imagine using anything else.
Lightweight texture for makeup application
Many consumers purchased specifically because they needed a hydrating but non-greasy base that works well under makeup without causing pilling or sheerness issues.
Sensitive skin accommodation
Consumers with reactive or irritation-prone skin targeted this product after learning it is gentle, non-irritating, and soothing—appealing to a vulnerable skincare segment.
How they use it
Morning makeup base application
High frequency of use before makeup application, particularly valued for its lightweight feel that does not interfere with makeup adherence or cause separation throughout the day.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Final step in multi-step skincare routine
Commonly applied after toner, essence, and serums as the final moisturizing layer, used both morning and night by loyal consumers.
Seasonal adaptation for warm weather
Consumers specifically opt for this product in summer or warm seasons due to its light, refreshing texture that does not feel heavy or sticky in heat.
Generous nighttime application as sleeping mask
Some consumers use it as an occlusive layer or sleeping mask by applying a thicker amount before bed, particularly on days with heat-stressed or irritated skin.
Full-face and multi-body use
A few consumers note the product is versatile enough for both facial and body application, expanding its usage footprint beyond typical facial creams.
