Brand trust / repeat purchase
Many reviewers explicitly say this is a repurchase or that they 'always restock when I run out,' reflecting strong brand loyalty to COSRX pimple patches.
Reputation for invisibility under makeup
A large share of buyers chose this over other patches specifically because it is described as thin and transparent enough to wear during the day and under foundation.
Comparison shopping vs. other patch lines
Several reviewers bought it after trying COSRX's red/original patch or competitor brands, wanting a daytime-friendly alternative.
Affordable price point
Multiple reviews cite good value/affordability relative to efficacy, though a subset felt the 18-count size was pricey for the quantity.
Gifting
Several reviewers purchased it as a gift for a friend, daughter, or niece experiencing breakouts.